Getting started
Tell us who we're working with
Quick basics so we know who to talk to and where to send the plan.
The business
A picture of the business
This shapes what we can rank you for, and where.
Managed IT provider
Managed IT and Security
IT consulting and projects
Something else
This decides which local pages we can safely build. Pages for places you genuinely serve rank. Pages for places you do not can hurt the whole site.
Services and priorities
What matters most to your growth
So our effort maps to your money, not to a guess.
Your buyers
Who you want more of
This sets who we write for and how we position the work.
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Under $1k / month
$1k to $3k / month
$3k to $7k / month
$7k+ / month
Mostly project-based
Days
1 to 4 weeks
1 to 3 months
3+ months
Goals and success
What good looks like
We measure against your goals, not vanity traffic.
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Yes, it went well
Yes, it did not go well
No
In-house or DIY only
Conversational and AI search
How you show up when buyers ask, not just search
More of your buyers now begin with a question to an assistant rather than a search box. They ask ChatGPT, Perplexity, Google's AI results, or Gemini things like "who is the best managed IT provider near me" or "which MSP handles HIPAA compliance in Spokane." We write and structure your content so it can be surfaced and cited as the answer in those results, not only in the classic list of links. A large share of high-intent search is heading this way, and very few MSPs are set up for it yet.
Yes, it's a priority
Interested, tell me more
Considered, but unsure of the value
Not a priority right now
Haven't considered it
Yes, and we appear
Yes, and we don't
Haven't checked
Current setup
What you're already doing
You have driven real growth already. We want to build on it, not undo it.
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A few a week
Weekly
A few a month
Monthly
Ad hoc
Access to Search Console, Analytics, and your site is what lets us start on day one.
Competitors
Who you're up against
We monitor these continuously so your content stays a step ahead of theirs.
SteadyGo hard
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Proof and credibility
The proof behind the content
Every piece we publish carries a real first-hand element. This is the one input that keeps content moving.
Several
A few
Informal only
Results we would need to write up
Not yet
Yes, with permission each time
Anonymised only
e.g. "a Spokane clinic"
Case by case
No
Brand and voice
How you sound
So the content reads like you, not like a template.
Yes
Informal, in people's heads
No
Scope and fit
How you'd like to work together
This helps us shape the right solution for you. We merge it with our strategy, then bring you the plan.
Full takeover of the content engine
You focus elsewhere, we run it with your input
Lead it, keep me closely involved
Work alongside my current process
Not sure yet, advise me
Under $1.5k
$1.5k to $3k
$3k to $5k
$5k to $7k
$7k+
Budget is not a target. It simply lets us shape the best solution within it, and we can grow toward any budget as the relationship develops.
Ready now
This month
This quarter
Exploring
Working style
A few last things
How you like to work, and anything we missed.
Weekly
Biweekly
Monthly
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